As a startup offering hair care products, the main challenge was to get the word out and create awareness for the brand and products. We were also appointed to utilise our marketing expertise to assist in acquiring agents to be a part of the sales team.

The mission of the founder was to empower women with the tagline of “It Start With The Roots”.

With the consideration of the brand’s tagline and the founder’s vision in mind, we have created a content plan focusing on brand positioning as well as product education. All visuals were custom made to fit the specific requirements of colours and mood by the founder.

To help increase the number of agents for the brand’s sales team, we created an advertising strategy to reach the right audience while conveying compelling incentives.

• Social Media Content Creation
• Social Media Organic Strategy
• Social Media Ads