From Lead Generation to Rapid Expansion: Fuelling Growth for a Cloud Kitchen Brand

Through the strategic implementation of targeted Google Ads and social media ad campaigns, our client achieved remarkable growth. The lead generation initiatives resulted in increased brand awareness, a surge in qualified leads, and the expansion of physical locations from one to four branches.

Challenges Faced:

When a cloud kitchen brand approached MID Social for assistance, their primary challenge was to generate leads and expand their customer base to establish a stronger online presence.

The key obstacles included effectively reaching and engaging potential customers through targeted Google Ads and social media ads.


Data-driven strategy was developed ensuring that the client’s messaging reached the right audience at the right time, resulting in increased inquiries, customer engagement, and business growth.

Strategies Used

Market Research: Conducted in-depth market research to identify target demographics, analyze competitor strategies, and uncover key insights to inform the campaign’s direction.

Google Ads Campaign: Utilized Google Ads to reach potential customers actively searching for food delivery and cloud kitchen services. Implemented targeted keywords, compelling ad copy, and strategic bidding to maximize visibility and generate qualified leads.

Social Media Ads Campaign: Leveraged popular social media platforms to raise brand awareness and engage with the target audience. Created visually appealing ad creatives and implemented precise targeting based on demographics, interests, and online behaviors.

Ad Campaign Optimisation: Continuously monitored and optimised ad campaigns to improve targeting, creative performance, and conversion rates. Employed A/B testing to refine messaging, visuals, and audience segments for optimal results.

Conversion Tracking and Analytics: Implemented robust tracking mechanisms to monitor campaign performance, track conversions, and analyse user behaviour. This allowed for continuous optimisation of ad campaigns to maximise lead generation.

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